What shapes the “value-action” gap? The role of time perception reconsidered

Abstract While research on determinants and consequences of environmental attitudes pro-environmental behaviours is quite broad, limited efforts have been spent the investigation discrepancy between two: i.e. perceiving as environmentalist while not partaking substantially to specific actions. For this reason, understanding how time perception shapes misalignments, so called “Value-Action gap”, objective paper. We analyse both individual (related job motivation) social imitation behaviours). former group refers way actually perceived, by using variables depicting work pressure felt, latter acknowledges possibility that a norm embodied into people and, being imitable, it can help acting in accordance with attitudes. The empirical analysis exploits World Bank 3rd Wave Values Survey, covering years 1995–1998 34 countries, confirms contribute decrease VAG, although different extent.